The Fundamentals of Coaching

NLP stands for Neuro-Linguistic ProgrammingNeuro refers to your neurology; Linguistic refers to how you code the external input to your internal maps and create a representation of these external inputs or in other words code them into a language; Programming refers to how this recoded language is expressed in terms of verbal external language, behaviour and also internal shifts.


NLP began its life as a modelling technology when John Grinder and Richard Bandler embarked on their now-legendary work in capturing the patterns of genius inherent in Fritz Perls, Virginia Satir and Milton Erickson as stated by International Training Academy for NLP. NLP involves the development of behavioral competence and flexibility but also encompasses a deep understanding of the thought process behind the behaviour.


According to the Oxford English dictionary Neuro-Linguistic Programming is “a model of interpersonal communication chiefly concerned with the relationship between successful patterns of behaviour and the subjective experiences (esp. patterns of thought) underlying them” and “a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour.”

NLP is a modelling technology with a specific focus on the set of differences that make the differences between the performances of geniuses and average performers in the same field of activity. The objective of modelling is to explicate in a transferable and learnable way, a set of differences. The core activity of NLP is the mapping of tacit knowledge on to an explicit model. (Carmen Bostic St Clair & John Grinder, adapted from Whispering in the Wind). NLP is a methodology for explicitly mapping and tracking human experience for the purpose of modelling, communicating effectively and creating change. (Michael Carroll, ITA)

Now that we have established what NLP is all about its time to address the advantages of becoming an NLP Coach or a practitioner. By becoming a certified NLP Practitioner in India, you will have all the tools at your disposal to positively impact other people’s lives for the better. And in the process, you will be a transformed individual.

The field of NLP is self-regulated and there are various recognized bodies including the ITA, ANLP, NLPEA, ABNLP, and INLPTA. The NLP Practitioner qualification is gained after successfully completing an NLP Practitioner training course. The NLP Training Courses will be typically 120-130 hours and it’s worth the hours invested. The Primary and possibly the most important attribute for an NLP practitioner is a genuine desire to assist people to achieve excellence and that’s a tall order. It involves a complete understanding of an individual’s map of the world in order to help them develop certain competencies and skills that might have the potential to accelerate their career or change for that matter. We all see the world through our maps of the world and a Change can be effective if it brings about a change in this map of the world.

Here I would like to share my understanding of how to select a good NLP Certification Course and Top NLP Trainers in India. If it is just about transferring information about NLP, there are many online courses, content on Web. But my perspective of getting certified is not having access to this information, but actually experiencing this knowledge bases and making it part of Unconscious Competence. I myself did mistakes of joining courses which are hardly NLP but they are marketed in the name of NLP and I realized that some of the trainers have labelled themselves as Trainers, never ever experienced the training from Masters. They may be good at transferring the information about NLP but not the experience of NLP. Before you make a decision on joining an NLP Certification Course, do some research and decide for yourself what’s the best value for you. Decide for yourself what would you like to invest and get in return…..

Coaching is a high-end skill, and companies and industries are realizing the tremendous impact that coaches have on their clients. We shall look into the essentials of excellent coaching.

An NLP coach can work in areas ranging from stress, anxiety, phobias and in diverse fields of work ranging from developing professional competency to combating violent aggression. Many people study NLP to help them become more effective in their chosen field. The patterns can be employed across a wide area of applications ranging from fields as diverse as education, team building, sales, marketing, personal development, leadership, and coaching. Wherever there are human interactions and growth potential, NLP can be used to develop and enhance performance.

Some of the approaches NLP Coaches use are:

Ask Powerful Questions- Ask in order to learn and enable your clients to make informed decisions and choices. Right questions open your perception and in turn change your MAP of the world. The end Result- Your Clients come up with the answers themselves.

Provide Positive Feedback- The goal is not to make your client defensive. Rather, it’s meant to be uplifting and concise. Through positive feedback, your neurology learns and relearns to make better choices

Strive to see Excellence- A good Coach has the ability to see the end result. In other words, he enables his clients to see what they can be instead of who they are.

Listen– A great coach has the ability to read and hear the fine print. This is an ability which is honed over a period of time and sometimes that is exactly what a client needs. A listening ear can hear what is not said. Cultivate a

Broad Perspective- Sometimes, solutions don’t appear magically. It takes a lot of work to achieve the desired outcome.

Total Investment- Be completely invested in your clients’ aspirations, goals or struggles. Have a powerful belief system in your client’s ability.

Pay Attention to Detail- It’s the little details that are vital. Little things make big things happen.

Be Obsessed- It’s an often repeated phrase, “saving the best for last”. To have a long term success as a Coach or in any position of leadership, you have to be obsessed in some way.” You have to be obsessed with turning an individual’s life around.



NLP Coaching is an avenue that has countless benefits, and it all hinges on the ability to partner with your client for their personal growth and transformation. Jerry West expresses it beautifully, “That’s a strong sign of a good coach, to let an assistant participate. It shows his confidence in the coach’s ability not to have to dominate everything.”



Sajid Ahamed is “Certified Trainer of NLP” and Founder of Inner Peace Life Coaching Pvt Ltd, India. He is a firm believer in high performance. He enjoys engaging in powerful conversations that lead to effective learning and results. He is ITA (International Training Academy) approved NLP and New Code Trainer in India and the Middle East. He organises NLP Training in Bangalore, Bahrain, Qatar, etc. Coach Sajid empowers his clients to achieve their greatest potential and evolve into their personal best version.

If you are interested to find out more of this Grinder Approved Training in India, you can book a free session with him using the below link.